Carol Snell is a Partner, Ambassador and Spokesperson for Fair Trade Safaris’ innovative luxury travel model – one that combines authentic African experiences with philanthropy. There isn't a more apt title for Carol than "Chief Memory Maker".

Based in the San Francisco Bay area, Carol is building and growing FTS primarily along the West Coast; but she’s so excited about the concept that she says, “I can’t help exuding enthusiasm about FTS to anyone that gets in my path!”

Carol was raised on a family farm in North Carolina but came to California in the early 1980s. She became a self-made business powerhouse in her own right and a serial entrepreneur who specializes in helping to create and grow technology-focused businesses. She achieved this success in a man’s world – by working twice as hard and getting half the credit. But it made her the kind of leader we’d all want for a boss; colleagues describe her as having a “soft walk but a big stick!”

Through the mutual business interests of mentoring, nurturing and angel investing, she and FTS founder Saurabh Khetrapal developed the utmost respect for each other. Even while nurturing numerous technology start-ups, Carol managed to visit all seven continents, several of them many times. Her favorite is Africa and when presented with Fair Trade Safaris’ non-profit concept of safaris to Africa, Carol couldn’t help but add her weight behind FTS.

She demonstrates her own philosophy to ‘Live with Intention’ and believes that giving back is one of the greatest gifts one can offer. “Unless you get to experience the gift of giving, you don’t know how lucky you are.” Carol’s other formula for happiness is to “Be kind, listen and really enjoy life’s journey.  Have a purpose, and be proud of it.”